Roofr brings affordable aerial measurements, polished proposals, and a growing CRM together at a price point that makes sense for most residential roofers. Here is where it shines and where it does not.
Verdict: Roofr is the best value play for residential roofers who need affordable aerial measurements and a built-in proposal tool. It is not a full CRM replacement for insurance restoration shops. The free Starter plan gives you a genuine zero-cost entry point, which is rare in this space. But the per-report pricing model means your real cost depends entirely on volume.
Right for: Residential roofers doing standard shingle roofs who want to speed up their estimating process. Solo operators who need a professional proposal without paying for a full CRM. Growing roofing companies that want to track leads and proposals in one place without a big monthly commitment.
Not for: Storm restoration companies doing heavy insurance work with supplement tracking. Commercial roofers whose measurements need EagleView-level accuracy on multi-pitch roofs. Any contractor outside the roofing trade.
Roofr started as a measurement and proposal tool and has expanded into a fuller sales platform. The core strengths that made it popular are still its best features.
Roofr’s measurement reports use high-resolution aerial imagery to calculate roof area, pitch, ridges, hips, valleys, and eave lengths. Reports are delivered in as little as 2 hours on paid plans or 24 hours on the free Starter plan. The company advertises up to 99% accuracy, and for standard residential roofs with simple to moderate pitch complexity, that claim holds up well in practice.
What this means for a contractor: Instead of spending 2 to 4 hours climbing a roof to measure and sketch, you order a report from a parking lot and have a professional-looking measurement in your inbox before lunch. Several G2 reviewers mention this time savings as the single biggest reason they switched from manual measuring or more expensive services.
At $13 per report on Essentials and Scale, Roofr is significantly cheaper than EagleView, which runs $18 to $105 per report depending on the report type. For a contractor doing 30 to 50 measurements per month, that difference adds up to real money.
The proposal builder is the feature that Roofr users mention most often in positive reviews. It lets you turn a measurement report directly into a branded proposal with material options, pricing tiers, and payment terms. The e-signature integration means the homeowner can sign on the spot, whether you are at the kitchen table or sending a link.
Contractors describe this as the feature that changed their close rate. One G2 reviewer wrote that their business “doubled” after adopting Roofr due to how much faster the proposal-to-signature cycle became. The psychology is straightforward: the fewer steps between measurement and signed contract, the less time a homeowner has to second-guess or shop around.
The Instant Estimator tool is a newer addition that lets homeowners get a rough estimate directly from your website, social media ads, or door knockers. They enter their address, the tool generates an aerial-based estimate using your pre-set pricing, and the lead lands in your Roofr job board.
This is useful for roofers spending money on ads who want to qualify leads before sending a crew for a physical inspection. Not every homeowner who clicks an ad is ready to buy, and the Instant Estimator filters out the tire-kickers before you invest time and fuel on a site visit.
No tool does everything well, and Roofr has real limitations that matter depending on your business model.
This is the most common complaint across user reviews. Roofr’s Starter plan is free, but each measurement report costs $19. On Essentials, reports are $13 each. For a busy roofing company doing 50 measurements per month, that is $650 to $950 in report costs on top of the subscription fee.
Compare that to competitors like JobNimbus (which includes EagleView integration at negotiated rates) or QuoteIQ (which bundles unlimited measurements into a single monthly price). The per-report model makes financial sense for low-volume operators but punishes growth. As your sales team expands and you order more reports, your software costs scale linearly rather than being capped at a flat monthly rate.
Roofr is accessed through a web browser. There is no native iOS or Android application as of mid-2026. The company has a PWA (progressive web app) on the roadmap, but it is not yet available.
For a roofing salesperson who spends most of the day driving between estimates and working from a phone in areas with weak cell reception, this is a genuine friction point. Competitors like JobNimbus and AccuLynx have native mobile apps with offline functionality, allowing estimators to pull up job details, add photos, and even create proposals without an active internet connection. Roofr cannot do that.
Roofr is built for residential sales, not insurance restoration. If your business does significant storm work, you will miss the supplement tracking, Xactimate integration, and claim-specific workflows that platforms like JobNimbus and AccuLynx provide. Roofr does not integrate with Xactimate at all as of this writing.
This is not a flaw in Roofr’s design — the company is clear that their target customer is the residential re-roofing contractor, not the storm chaser. But it is worth flagging because many roofers do both types of work, and running two platforms adds friction.
Roofr uses a hybrid model: a monthly subscription fee plus per-report measurement costs. Here is how the three tiers break down:
| Plan | Monthly | Annual (per mo) | Reports | Delivery Time | Best For |
|---|---|---|---|---|---|
| Starter | $0 | $0 | $19 each | 24 hours | Solo operators trying the platform |
| Essentials | $249 | $209 | $13 each | 2 hours | Growing teams needing faster turnaround |
| Scale | $349 | $299 | $13 each | 2 hours | Multi-crew operations needing 7 boards, QB, reporting |
Add-on costs to factor in:
Real-world cost example: A roofing company on Essentials doing 40 measurements per month pays $249 + (40 x $13) = $769 per month. The same volume on Starter would be $0 + (40 x $19) = $760 per month. At around 40 reports, the cost crossover between Starter and Essentials is nearly identical, making Essentials the better choice for the faster delivery time and additional features.
On Software Advice, Roofr holds strong ratings based on 101 reviews. The breakdown tells a clear story: 77 reviews at the top score, 14 at the next tier, and only 6 reviews at lower scores.
What gets praise: Ease of use comes up in nearly every positive review. Contractors consistently say the platform is intuitive and requires minimal training. The proposal-to-signature flow is the most frequently cited win — users describe it as the tool that finally made their sales process feel professional. Support quality also scores well, with the company advertising a 13-minute average reply time and 98% satisfaction on G2.
What gets criticism: The per-report pricing model is the most common complaint, especially from higher-volume operations. A few reviewers mention credit card processing glitches that took time to resolve. The lack of a mobile app comes up repeatedly as a wishlist item, with contractors asking for the ability to create estimates and take photos from the field without needing a laptop.
Looking at G2 data, Roofr scores 96% for ease of use, 96% for meets requirements, and 98% for quality of support. These are strong numbers that indicate a product that delivers on its core promise, even if it is not the deepest platform in the category.
JobNimbus: If you need a full roofing CRM with insurance restoration workflows, supplement tracking, and fuller team management features, JobNimbus is the better choice. It costs more — starting around $225 per month plus per-user fees — and requires more setup time. But for companies doing significant storm work, the Xactimate integration and claim-specific tools justify the premium. See our full JobNimbus review.
AccuLynx: For larger roofing operations doing $2M-plus in annual revenue, AccuLynx offers deeper project management, supplier ordering, and financial reporting. The Essential plan starts at $250 per month and includes features Roofr does not have, like material ordering from suppliers and job costing. AccuLynx is overkill for a solo operator but makes sense for a company with multiple crews and a dedicated office team. See our full AccuLynx review and our Roofr vs AccuLynx comparison for a side-by-side breakdown.
EagleView: If measurement accuracy on complex commercial or high-end residential roofs is your top priority, EagleView is the standard. Reports start at $18 and go up to $105 depending on type and complexity. Roofr is close enough for standard residential roofs that the cost difference does not justify EagleView for most operations. But for multi-pitch, multi-story, or commercial work, EagleView remains the safer choice.
Roofr occupies a specific and valuable niche: affordable aerial measurements with a polished proposal workflow built specifically for residential roofers. The free Starter plan makes it the lowest-risk option in the category, and the Essentials plan at $249 per month is competitively priced for what you get.
The decision comes down to volume and business type. If you are a solo operator or small crew doing standard residential re-roofs, Roofr is likely the best tool for the money. If you are a storm restoration company, a commercial roofer, or a team that needs a full CRM with insurance workflows, look at JobNimbus or AccuLynx instead.
Start with the free plan, order a few reports, send a proposal, and see if the workflow fits. The first report is free, and the only cost of trying is your time.
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